Mark Slater’s Weblog

Musings about work, life, and all things in between

the discussion around “in-stream” advertizing and promoted tweets

I am not a huge fan of twitter. Its just not my thing. I have never really derived any value from it personally. Of course there are hundreds of millions who will counter – and thats fine. i just don’t derive the same value that’s all.

It does get a little more interesting to me though when the discussion focuses in on some of the commercial permutations of this “stream”. Companies like aim to capitalize on the stream by a sponsored recommendation service. Something like – we will pay you to tell your friend that you liked our shoes.

that’s shaky ground.

Firstly – the fact that the message comes from a trusted source (example my wife) has no correlation to its authenticity and its shocking to me that this has been missed. If anything there is negative correlation. it is designed purely to attempt to insert a push based advertising model in to a new form of communication. Not only am i NOT happy that a friend leveraged our connection to let the wolves in, but i am incensed that push is looking to establish a foothold in a new web layer.

The fact of the matter is that in my world, Push is dead. i simply dont want to receive anything i did not ask for or have not been recommended, free and clear of commercial distortions.

This is what i do want:

i want to express an interest, and receive commercial propositions that best match that (by location, friends etc etc). The beautiful thing about the web today is that it is truly a synchronous medium.

People can ask and express now, they are not just receiving and responding.

This is a very important but subtle transfer of power : I initiate (and not just a check in either – thats just silly) and the web reacts.

At the end of the day the only game i want to play is one that saves me money, gets me things and makes me feel a bit warm and fuzzy in the process. and I don’t mind some of my close friends seeing this but not the entire schoolyard. I want a direct relationship with the merchants i choose to commerce with. these will likely be small ones, local ones, single owner type shops – i want to avoid mcfashion, and big box if i can.

…and i want all this in my pocket.

I want Merchants responding to my indications of interest, in real-time, from their devices. its a new way of conducting commerce for both me and them – its one that fits with all my needs and more importantly excludes those distortions that seek to drag us back to old school brand equity tactics and horrible unwanted bombardment of irrelevant messages. Most important though – its a method that gives the small guy an opportunity to acquire new business in a free and frictionless way. It allows him to react to dramatic swings in business on the fly, and to build small, tight but meaningful relationships with his custom.

we’ve called it GETSMS and its about to launch

Filed under: Geolocation and RFID, social media

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my old work tweets

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