Mark Slater’s Weblog

Musings about work, life, and all things in between

Ad.ly – spamming microformats?

I have been having a back and fourth with several readers over at a VC’s website as this particular VC was shingling his new investment. this particular company as far as i can see – inserts micro messages or ads in to someones micro format so that the followers receive a product reccomendation or endorsement from a ‘valid’ source. here is what they say they do

Ad.ly enables Twitter publishers to make money from the content they produce on Twitter by sending one Tweet every day from advertisers that they approve. In order to ensure authenticity, every Ad.ly Tweet is explicitly approved by the Twitter publisher. The publishers are able to set the price they want advertisers to pay and can optionally donate part or all of their earnings to charity.

this is a horrible model.

its taking old world rules and applying them to a new world way of communicating. all you need to do is read a little of this guy and you will understand how un-awsome this business really is.

its a strategic error to build a business based on yesterdays rules being applied to todays innovations. And its companies like this that could drag twitter down the spam drain if its not careful.

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