Mark Slater’s Weblog

Musings about work, life, and all things in between

negative feedback loop

a good friend of mine turned me on to this – i would dismiss it were it not for the reputation of the periodical that clearly considers it news.


its part of a more strategic shift in branding that people like Umair Haque are very good at articulating.

The point is – you can’t simply manage your brand in a one way fashion by designing, developing and imposing your brand on the consumer.

In todays world, where society as a whole is finding its voice on the web and not just looking for yours, the feedback loop is instant, ubiquitous and exponentially increasing in its impact.

manage your brand in a feedback loop – or pay a dear price.

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